eastpak artist studio 2013

I was at Vinyl On Vinyl at the collective yesterday to check out the Eastpak Artist Studio exhibit. 

Eastpak is a heritage brand that has long been well-loved by underground peeps and alternative communities. It is for this reason that they decided to create the Eastpak Artist Studio which brings artists from around the world in a collaborative effort to design Eastpak's Padded Pak-r bags into masterpieces.

The proceeds of the project go to a charity organization called Designers Against AIDS. The past editions saw over 130 artists including graphic designers, product designers, DJs, and even chefs to design over 200 unique Eastpak backpacks.

Bratpak and Primer couldn't have chosen a more perfect place to hold the event. The Collective was very fitting for the creative vibe of the of teh show and its attendees. Super cool indeed.

Aside from being a charitable collaboration, Eastpak Artist Studio also brings a lot of exposure internationally for our local artists.

This year, five local artists were tapped by Eastpak and Bratpak Remix to promote creative freedom and social awareness.

First on the list is Apol Sta. Maria who comic books and art works. He is well loved in the scene for his uncanny pieces that invoke humor and curiosity in the mind of the observer.

apol sta maria eastpak

Representing the local fashion and Art scene is Happy Andrada, co owner of F*Art fashion and a winner in a slew of design competitions here and abroad, including awards from the Miami International Fashion Week, International Emerging Designer of 2012, Swatch Watch design contest, and the inspiring young filipino award by Go Negosyo 2010.

happy andrada eastpak

JP Cuison is highly recognized in the advertising scene ad is a two time representative to the Cannes Young Lions International Advertising Festival. He has a knack for infusing the old and new. His taste has led him to be commisioned by heavy-weight brands such as Puma, Asia Brewery, Manila Beer, Bench Clothing, as well as concert posters for numerous musical acts.

jp cuison eastpak

Paolo Bernaldo has earned recognition as the bassist for Moonstar88 and The ButcherCons. He is also an award-winning music video director for both local and foreign artists such as Kamikazee, Parokya Ni Edgar, David Archuleta and more. To further elevate his aptitude for the arts, he is also a graphic and tattoo artist.

Resty Tica's edge lies in his impressive art works. He is an award winning print graphic artist and painter. He is known for hi abstract expressionist imagery driven by pop art sensibilities. Tica has participated in numerous group exhibitions, as well as award recognitions such as the grand prize for PLDT-DPC Telephone Directory cover art competition, the Artist Of The Year Award of the TUP Fine Arts Gawad Pagkilala sa Sining and more.

Eastpak and Bratpack Remix truly believe in the significance of creative expression and what its power shape and redefine the consciousness of the society. Through the Eastpak Artist Studio, both brands get to support and nurture local artists in the country as well as contribute in a meaningful cause.

for more info, LIKE Eastpak Philippines on Facebook.