Murad Active Radiance Serum

Murad, Inc. launches its new Active Radiance™ Serum, designed to stimulate the skin’s natural defense system and help cells resist UV-induced damage and distortion – all the while improving cell regeneration. The first product on the market to introduce Murad’s latest Vitamin C technology, Active Radiance Serum delivers the highest levels of stability in a Vitamin C complex, ensuring that the last drop is as efficacious as the first and helping the user achieve immediate radiance, enhanced collagen synthesis and the neutralizing of free radicals.

The Active Radiance Serum is clinically proven to firm skin up to 64% in 15 minutes as well as brighten and renew the skin in one week by improving natural radiance and clarity. It smoothens the skin to restore a youthful texture and tone with ingredients:


• Murad’s Resilient-C Complex - Delivers highly stable Vitamin C – 50 times the potency of prior generations – to improve skin radiance, help enhance collagen production and protect against free radical damage

• Ectoin - Jump starts the cellular defense system by helping cells resist drastic environmental stresses including UV exposure and chemical aggressors

• AHAs and Myrtle Extract - Encourage new cell growth and help boost cell vitality



Active Radiance Serum is designed to combat dull, uneven skin tone and texture due to hyperpigmentation, sun and free radical damage associated with an active, outdoor lifestyle. Additionally, the Serum, as with all Murad formulas, is rooted in The Science of Cellular Water™; Murad’s proprietary system for optimizing cell hydration and skin health.

Active Radiance Serum is available for PHP4550 at Rustans Makati, Shangri-la, Alabang, Cebu, Gateway and Robinsons Place.

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